She's Back!

It's been awhile since I posted. Can't believe it's been so long. I feel guilty, which is silly. The blog doesn't care, and I've been busy working on other stuff.

So what's been going on these past months? Well, for one thing, I had two books published by Highland Press. I co-wrote Saucy Girl with my cousin Annmarie Ortega. We launched it at RWA's Spring Fling conference last spring. Saucy Girl is a cute, funny, exciting book about a woman who falls for the handsome widower next door who might or might not be a serial murderer who killed his former wife. Or maybe he's just a nice, lonely guy.

Read the book to find out. And please write a review for it if you read it. It's impossible to get people to write book reviews, but people read those things at Amazon, etc. before deciding whether to buy a book. It's a challenge.

The other book that Highland Press released recently is called Dead Girls Don't Get Fat. It's hilarious and sexy and exciting. This one is about a school teacher who has to move back in with her parents when her ex-boyfriend steals her identity and all her money. It adds insult to injury when she's bitten by a demon and is transformed into a flesh-hungry monster. Her new status makes teaching a little more challenging than it used to be, too. Again, you should read this book and buy copies for all your friends. And write (hopefully good) reviews. Lots of reviews.

I'm trying to do some book promotion for these titles which is hard because it's challenging to compete with all the books that are out there. But for every great book, there's a great reader who would love it, right? So I'm working on getting Saucy Girl and Dead Girls out there on Twitter and Goodreads and of course this blog. And it would be great if the books got some good reviews. Lots and lots of book reviews. Hint, hint.

Happy reading!

Balancing on the Platform

I spent this afternoon at a presentation by historical fiction author Victoria Wilcox. One of the topics she brought up that raised a lot of questions among the audience members was about building an author's "platform." Apparently both aspiring and published authors have questions about what a "platform" is and how to create a successful one. I was among those with questions, and not surprisingly, I walked away feeling overwhelmed.

Modern authors are told repeatedly that we have to promote our own work by any means necessary. Those means always include – but aren't limited to – a website, blog, Facebook, Twitter, and a zillion other social media avenues that have been created in the past 15 minutes. Apparently that contact with the public which can be used to sell books is an author's platform.

During today's presentation, Wilcox suggested that smart authors volunteer details about the dreaded platform when they're sending out query letters to literary agents and editors. When I heard that, it reminded me of the time that an agent asked what my platform was after I submitted a query to her for a nonfiction book. At the time, I was unclear on the concept. My first thought was that the agent was supposed to help me built a platform by securing a book deal. Yes, go ahead and laugh; I was naïve.

Needless to say, hearing people talk about their platforms today made me feel guilty about how I neglect both my blog and my Twitter account. I regularly talk myself out of posting by asking why anyone would want to read the ramblings of a stranger when they could instead be doing anything else on the planet. But it seems that putting material out there for the public to read is exactly what having a platform is all about.

No one reads it, but at least you can say that you're making the effort. At least you can write in your submission letters that you have a blog, and it's possible to post a link to it on your website. At least it makes you seem like you're not a complete Neanderthal when it comes to technology. Maybe it even makes you appear to be a serious writer. And if nothing else, it demonstrates that you have a clue what a platform is. Which puts you head and shoulders above where I was not too long ago.

Little Pink Book Update

 Only three months until the January 8, 2013 release of I SAW YOUR FUTURE AND HE'S NOT IT: A PSYCHIC'S GUIDE TO TRUE LOVE and lots of exciting stuff is going on. Last Saturday, my co-author and aunt, Louise Helene, did her first interview. She was featured on Miranda Tempest's blog radio program http://www.blogtalkradio.com/mirandatempest/2012/09/30/i-saw-your-future-and-hes-not-it-1

During the show, Louise talked about how the book is filled with stories taken directly from her psychic consultations and includes techniques for readers to improve their own intuition. She also took calls from listeners seeking psychic advice. It was a great interview, and it was fun to hear her field calls from people who had many of the same kinds of problems that we address in the book.

Meanwhile, I've attended some book signing events to promote my other books and have been handing out promotional materials for I SAW YOUR FUTURE. It's been getting a terrific reception. "I love that title!" and "When can I get a copy?" and "That's a great cover!" are common reactions from readers. And speaking of the cover, we've given the book a nickname. The "little pink book" is cute and quicker to say than the long regular title.

The positive reactions to the book are coming from some unexpected places, which suggests it strikes a chord for a variety of women. For instance, Louise was at a government office recently and got to talking about books with the employee behind the counter. Louise mentioned that she has a book coming out, and when the woman asked about it, Louise pulled out one of our pink promotional postcards. The woman took one look at it, slammed it down on the counter, and demanded an autograph. Then she grabbed the card and ran to the other employees at the back of the office, calling, "Girls, look at this!"

We've even been contacted by media outside the United States about featuring the book. Talk about a thrill! To think that people all around the world can read and enjoy these stories.

It's been exciting so far, and we can't wait to see what happens next. It's hard to wait for the book's release date, though. I want to tell people they can go get a copy right away, but instead I've got to say they can pre-order. But that's OK. It'll be out soon.

And when it is released, then I'll have to keep my eyes open to see if my dream comes true. What dream is that, you ask? I want to spot a copy of the little pink book "in the wild." In other words, I want to see a complete stranger reading it on an airplane or in a coffee shop or buying one at a bookstore. That would be incredible. And in a few months, it might just happen! My aunt has been sure all along that our book will be a huge success. And she is a psychic, so great things are definitely on the horizon.

Giving stuff away for fun and profit

Whether authors are publishing their own books or they're with a traditional house, a central concern is how to get more books sold and into the hands of readers. And that's exactly what I'm obsessing about lately. Since the spring when I released STONES OF ABRAXAS and its sequel HEROES OF ABRAXAS under my Kissing Frog Books imprint, I've been trying to figure out how to effectively promote them. And what I've discovered is that promoting a self-pubbed book is even more of an uphill battle than getting a traditionally published book out there.

I've had a few books traditionally published (including the original edition of STONES OF ABRAXAS in 2006), but I've never done the self-pub thing before. So I did some research and asked other authors who've been successful with publishing their own books. The authors all generously gave me advice that worked for them. I implemented their advice, everything from using social media (including this very blog here), to trying to get reviews, to setting the price for the first ebook in my Abraxas series at free so people will get hooked and want to buy the next book. Then I sat back and waited for the royalty checks to roll in. I'm still waiting.

I had especially high hopes for the tactic of setting the price of the STONES OF ABRAXAS ebook at free, since it's worked so well for many other authors. So I priced it as free at Smashwords, then found out I can't make it free at Amazon's Kindle store unless I join the Kindle Select program. On its surface, Kindle Select sounded great because among other things your book is part of a lending library program and you earn royalties every time it's downloaded through the library. But I learned that the problem with Kindle Select is that you have to promise to exclusively publish your ebook through them for at least 90 days. I didn't like the idea of shutting out other booksellers, so I published my books for Kindle, but didn't enroll in Kindle Select.

Did that mean I couldn't set the STONES ebook price at free? Not necessarily, according to fellow YA author, Megg Jensen. She told me that Amazon wants people to let them know if a book is available for less than their price at another website. So I let them know it was free at Smashwords. That was a month or two ago, but it hasn't changed yet at Amazon. Not to worry, says Megg. She said that I might have to make a nuisance of myself until the price eventually gets changed. So Nuisance Land, here I come.

That's where I'm at right now as far as trying to promote my three self-pubbed books. If anyone has any suggestions that might help further, please let me know. Obviously, I can use all the help I can get.